Pharma and Health Tech Industry Focus – See how major brands are using 3D Media corporate gifts

Pharmaceutical promotional corporate gift case studies

The pharmaceutical and health tech industry is another highly competitive market where it is a constant challenge for brands to get noticed above the marketing noise of so many other brands. In addition, a marketing team also needs to consider the different client types from prescribing doctors and pharmacists, to distributors and consumers.

It is therefore no surprise that Magic Concepts and Rubik’s 3D-Media corporate and promotional gifts are frequently selected by the industry to help them stand out from the crowd while effectively communicating their brand message or product/service benefits. In the 12 case studies outlined below, you will see how major brands have used our 3D media corporate gifts to engage different client types for different applications.


1. Pfizer – Brand Anniversary

Global pharma giant Pfizer took advantage of Rubik’s iconic status for a promotional Rubik’s 3×3 cube gift to celebrate the company’s 20th anniversary.

Pfizer - Rubik's Cube Anniversary

Rubik’s Cube

  • The iconic 3×3 Rubik’s cube, also available with a stand
  • Made with recycled plastic
  • Full colour customization on all faces.

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2. Sanofi – Product Information with QR code

The Fold-Up Phone Stand provides ample space for product information, and the functionality of the phone stand means that the information is seen every day. By printing a QR code on the stand, any doctor or medical professional wishing to learn more can easily use their phone to link to the website.

Sanofi - Pop Up Phone Stand

Fold Up Phone Stand

  • A mailer-ready Fold Up Phone Stand that sits handily on your desk top
  • Functional with long-term appeal
  • Paper construction
  • Full colour customization

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3. GSK – Brand Awareness for Employees

The engaging and playful Rubik’s Cube is an easy way to build brand awareness and brand loyalty amongst GSK’s employees.

GSK - Rubik's Cube

Rubik’s Cube

  • The iconic 3×3 Rubik’s cube
  • Made with recycled plastic
  • Full colour customization on all faces.

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4. Medtronic  –  Corporate Values

Medtronic selected the Magic Cube as an engaging way to communicate their corporate values to prospects. The gift was presented in a custom branded box.

Medtronic - Magic Cube

Magic Cube

  • Folding puzzle with magnetic closure
  • Made with recycled plastic
  • A large print area with full colour customization
  • Available in a range of sizes – 7cm(Bestseller), 3cm, 5cm, 8cm, or 12cm

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5. Genomics – Rubik’s Pen Pot

The Rubik’s Pen Pot is ideal for building brand awareness and keeping the brand and its services front of mind for the long term.  Genomics used the Rubik’s Pen Pot to provide a continued reminder to medical professionals of their Xenium In Situ Analysis technology.

Biotronic - Rubik's Pen Pot

Rubik’s Pen Pot

  • A pen pot you can play with
  • Stays desktop for long-lasting branding power
  • Made with recycled plastic
  • Full colour customization on multiple panels

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6.  Bemer Group  –  Product Demonstration with AR

Magic Concepts’ folding puzzles are available in a full range of shapes so there is sure to be a shape available to highlight a product or service in a novel way. In this case, Bemer Group selected the Magic Can to represent a blood vessel, printing helpful advice on how to maintain a healthy circulation on the panels while using Augmented Reality, AR, to demonstrate restricted and optimal blood circulation.

Bemer - Magic Can

Magic Can

  • Folding puzzle folds through a sequence to reform as a can
  • Made with recycled plastic and with a magnetic closure
  • Full colour customization
  • Sizes: Large(6.5×11.5cm) or Mini (5x9cm)

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7. Pohl Boskamp – Product Promotion

Pohl Boskamp, a family owned pharmaceutical business now in its fourth generation, selected a 3-Panel Pen Pot to promote its Gelo Sitin product to doctors and their patients on this non instrusive but highly visible platform.

Pohl Boskamp - 3 Panel Pen Pot

3-Panel Pen Pot

  • A cube pen pot that unfolds to create a desktop billboard to promote your product
  • Integral magnets secure the folded pot
  • Made with recycled plastic
  • Full colour customization on multiple panels

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8. MSD – Brand Awareness

MSD, a global healthcare company, gave customized Rubik’s Mobile Charging Cable Sets away to vets at an event with the aim of keeping their brand front of mind with this handy gift.

 

MSD - Rubik's Mobile Charging Cable Set

Rubik’s Mobile Charging Cable Set

  • 3-in-1: Micro USB + Lightning + USB-C
  • Twist the Rubik’s blocks to release the cable
  • 12 full-color customizable labels

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9. Pfizer  – Brand Awareness

Pfizer chose the Centrum-branded Sliding Pen Pots as a practical gift to give to distributors during sales meetings. The full colour branded pen pot served to keep the brand front of mind with this important audience long after the meeting was over.

Pfizer - Sliding Pen Pot

Magic Sliding Pen Pot

  • Twisting blocks engage the client while allowing for a playful design
  • Fully customizable on all 6 sides, and equipped with 2 rows of magnets to attach and store paperclips
  • Made with recycled plastic

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10. MSD – Brand Awareness

MSD Animal Health Division used the Rubik’s 2×2 as a gift which was given out to professionals in the animal care industry during seminars and meetings.

MSD Rubik's 2x2

Rubik’s 2×2

  • The iconic Rubik’s in a simplified 2 x 2 form
  • Made with recycled plastic
  • Full colour customization and large print area allows for more detailed portfolio
  • Available in 57mm / 38mm / 24mm

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11. Sanofi  – Brand Awareness

Sanofi selected the Pop Up Phone Stand to promote its Silomat and Mucosolvan products to consumers. The full colour print areas allowed Sanofi to introduce the products, from where it is a natural step for the user to activate the QR code with their mobile phone to learn more about the products online.

Sanofi - Pol Up Phone Stand

Pop Up Phone Stand

  • A mailer-ready Pop Up Phone Stand that folds flat to fit in your wallet or pocket
  • Functional with long-term appeal
  • Paper construction
  • Full colour customization

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12. Biotronik  – Service ‘Brochure’

To stand out from the usual 2D promotional brochures, Biotronik used the engaging Magic Cube to introduce their innovative MRI Autodetect and Telecardology products over the multiple folding panels. Biotronik also used a QR code to allow professionals to easily access additional information online.

Biotronik - Magic Cube

Magic Cube

  • Folding puzzle with magnetic closure
  • Made with recycled plastic
  • A large print area with full colour customization
  • Available in a range of sizes – 7cm(Bestseller), 3cm, 5cm, 8cm, or 12cm

Learn More >>


Contact the Intermed team for suggestions and samples for your pharma and health tech sector marketing.

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Why Choose 3D Media

Benefits of 3D Media

  1. Playful and engaging: All 3D Media invite play and interaction, whether it is a twisting Rubik’s puzzle or a folding Magic Concepts puzzle. This engagement puts a value on the product which ensures the effectiveness of 3D Media as a marketing medium.
  2. Eco-friendly: Most of our 3D Media products are made with recycled plastic, or are paper based so that they will easily break down after use. In addition, the products have value so are not instantly put in the trash like so many other promotional goods.
  3. Effective communication: we learn when we are engaged and 3D Media is designed to draw attention to your messaging. In particular, the multi-panel and customizable Magic Concepts range allows for story telling and communication of more complex ideas.
  4. Long-term appeal: Our 3D media products are designed to bring value to a user’s life, whether it be as a plaything or a functional item such as a pen pot. This means that 3D media products provide users with an ongoing reminder of  your marketing message for a far longer period than many other disposable products.

 

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