IT & Tech Industry Focus – See how major brands are using 3D Media corporate gifts
As an industry renowned for innovation, there is an expectation for IT & tech industry marketing to be especially novel and innovative. Another challenge is that of having to communicate complex ideas in an engaging way.
Rubik’s Cube and Magic Concepts ranges offer the double advantage of captivating tech-minded audiences while communicating technical messages in a simple way thanks to images, messages – and even through video with our AR options. This is why so many Fortune 500 companies use our items for their client events, seminars, or employee communication/onboarding.
Enjoy discovering some of our case studies
1. Oracle – Brand Awareness
Global computer technology giant Oracle chose the Magic Cube, a folding puzzble, to help promote the company’s Autonomous Database services in an engaging way.
Magic Cube
- Folding puzzle with magnetic closure.
- Made with recycled plastic.
- A large print area with full colour customization.
- Available in a range of sizes – 7cm (bestseller), 3cm, 5cm, 8cm, or 12cm.
2. Facebook – Internal Communications and Brand Awareness
Facebook created a Facebook-branded Magic Diamond puzzle for employees to help reinforce the company’s brand.
Magic Diamond
- A folding puzzle folds through a sequence to creating a series of shapes including a cube and diamond.
- Made with recycled plastic and with a magnetic closure.
- Full colour customization on multiple panels.
- Two sizes available – large (7cm) and mini (5cm).
3. Infosys – Staff Onboarding
Infosys’s new employees were welcomed to the company with a gift of a Magic Tile with an AR experience that communicated on corporate values and also created a memorable experience.
Magic Tile
- The Magic Tile folding puzzle is often selected for its panoramic panels, allowing a company to include a series of large images in the folding sequence.
- A great option for mailing when combines with an optional gift box.
- Made from recycled plastic.
- Full color customization.
4. IBM – Event Giveaway for Clients
IBM used the Rubik’s cube as a VIP giveaway to promote their Cloud and IA services in an original and fun and way at a customer event.
Rubik’s 3×3
- The iconic 3×3 Rubik’s cube, also available with a stand
- Made with recycled plastic
- Full colour customization on all faces.
5. LinkedIn – Employee Engagement
As part of their branding strategy, LinkedIn distributed the Rubik’s Twist mini to employees in order to encourage creativity while building brand awareness.
Rubik’s Twist Mini
- The Rubik’s Twist/Snake was invented by Ernő Rubik himself.
- Promoting creativity, the Twist’s multi-dimensional twist engineering allows multiple configurations and shapes.
- 36 panels.
- Made with recycled plastic.
- Mini and standard sizes available.
6. Netflix – Corporate Values
To promote awareness and understanding of the company’s values, Netflix selected the Rubik’s Sensory Cube with its 3D sensory tiles to promote understanding of accessibility in the workplace.
Rubik’s Sensory Cube
- 5 faces have 3D sensory touch tiles, 1 face is custom printed with your brand message.
- Multiple functions – sensory for visually impaired, multi-sensory toy designed for wellbeing programmes.
- Made from recycled plastic.
7. Huawei – VIP Calendar
A calendar, an engaging puzzle and a promotional gift – the Magic Ellipse was the perfect choice for the Huawei calendar, allowing for strong branding communication with large images on the outside, opening up to display a calendar.
Magic Ellipse
- Folding puzzle folds through a sequence to reform as an ellipse.
- Made with recycled plastic and with a magnetic closure.
- Full colour customization. Calendar templates available.
8. Google – Product Launch and Brand Awareness
Google has used Rubik’s 3D Media corporate gifts for several campaigns as Rubik’s perfectly communicates Google’s brand values of innovation and ingenuity. Google selected the Rubik’s 3×3 to create a novel service portfolio to be given out to employees, and chose the Rubik’s 2×2 as a giveaway for developers at a tech event to promote Google Cloud.
Rubik’s 3×3 and Rubik’s 2×2
- The Rubik’s Cube is available as the iconic 3×3 form, or a simplified 2×2 cube.
- Made with recycled plastic.
- Full colour customization on all faces.
- Both the 3×3 and 2×2 are available in a range of sizes – 57mm / 38mm / 24mm.
9. Neumann Sennheiser – Product Launch
Neumann Sennheiser selected the Magic Diamond to launch a new studio headphone. The sleek, high-end design and diamond shape created a memorable 3D ‘brochure’ that unfolded to introduce the recipient to the new product, step by step.
Magic Diamond
- A folding puzzle folds through a sequence to creating a series of shapes including a cube and diamond.
- Made with recycled plastic and with a magnetic closure.
- Full colour customization on multiple panels.
- Two sizes available – large (7cm) and mini (5cm).
10. Schott – Product Promotion
Schott, a multinational glass manufacturer, highlighted its specialty glass range for consumer electronics using the Pop Up Phone Stand. The functionality of the phone stand cleverly provided a direct link to the marketing message ‘The Mobile Future’ while ensuring lasting desktop visibility.
Pop Up Phone Stand
- A mailer-ready Pop Up Phone Stand that folds flat to fit in your wallet or pocket
- Functional with long-term appeal
- Paper construction
- Full colour customization
Contact the Intermed team for suggestions and samples for your pharma and health tech sector marketing.
Why Choose 3D Media
- Playful and engaging: All 3D Media invite play and interaction, whether it is a twisting Rubik’s puzzle or a folding Magic Concepts puzzle. This engagement puts a value on the product which ensures the effectiveness of 3D Media as a marketing medium.
- Eco-friendly: Most of our 3D Media products are made with recycled plastic, or are paper based so that they will easily break down after use. In addition, the products have value so are not instantly put in the trash like so many other promotional goods.
- Effective communication: we learn when we are engaged and 3D Media is designed to draw attention to your messaging. In particular, the multi-panel and customizable Magic Concepts range allows for story telling and communication of more complex ideas.
- Long-term appeal: Our 3D media products are designed to bring value to a user’s life, whether it be as a plaything or a functional item such as a pen pot. This means that 3D media products provide users with an ongoing reminder of your marketing message for a far longer period than many other disposable products.