Top Augmented Reality Campaign Ideas for your Marketing Promotions

Augmented Reality Marketing proves its value with digital tracking.

Augmented Reality (AR) is one of the hottest trends for 2018 and it only looks like the trend will continue into 2019 with major brands such as Apple ‘betting big’ on AR.

In marketing AR provides a double benefit: its novelty catches the attention of your target audience, and the technology provides trackable results. See the case studies below which demonstrate the effectiveness of combining the digital with physical – AR with our interactive promotional giveaways.


Havas Group - AR with Magic Card 160

 

Havas Group

French multinational advertising and public relations company

  • Overview: Greeting card with AR video experience
  • Product: Magic Card 160
  • Location: Reunion Island

Havas’ digital-savvy prospects were sent a Magic Card 160 mailer with envelope. Recipients were able to launch the new agency video on their smart phone by focusing on the Augmented Reality ‘marker’ printed on the card.


Medtronic

International medical device company

  • Overview: Internal communications campaign using a custom 3D-shape AR experience
  • Product: Magic Cube
  • Location: Worldwide

To re-engage employees with its corporate values and mission, Medtronic selected the Magic Cube – a promotional product that presents printed information and visuals in an engaging way – together with the Augmented Reality option to trigger a ‘floating’  3D brand ‘Medallion’ on the user’s smart phone.


Bird & Bird

International law firm

  • Overview: Recruitment drive with 3D-logo AR experience
  • Product: Magic Card 160
  • Location: Hong Kong

To refresh its image and engage with an audience of millennial candidates, Bird & Bird used the Magic Card 160 together with AR to run a social media contest where potential candidates would share their most creative AR photos for a chance to win.


First Tech

US based federal credit union

  • Overview: Brand building with a renowned physical product and digital 3D-logo AR experience 
  • Product: Rubik’s Cube
  • Location: USA

Leveraging Rubik’s reputation for cleverness and creativity, First Tech used a branded Rubik’s Cube with AR to engage employees and members with both a physical and digital experience.


 

DELL EMC - AR with Magic Cube

DELL EMC

International digital data management company

  • Overview: Tech event giveaway with 3D-logo AR experience
  • Product: Magic Cube
  • Location: Hong Kong

DELL EMC brought together print and digital in this successful event giveaway where the marker on the folding Magic Cube triggered a floating 3D logo AR interaction on the user’s smartphone. The AR experience delighted DELL’s tech savvy guests with 283 interactions generated from just 100 cube giveaways.


Dome9 Augmented Reality Marketing Case Study

Dome9 Security

Security and compliance automation for the cloud

  • Overview: Sales aid with corporate video AR experience
  • Product: Magic Cube
  • Location: USA

Using strong super hero imagery, Dome9 Security entertained while educating prospects using the folding Magic Cube puzzle to highlight service benefits, and the AR-triggered corporate video.


Together with Intermed’s already proven interactive puzzle products, AR is the hottest way to engage your clients, staff and prospects today. Contact us to learn more.

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