First Tech – Rubik’s 3x3 with Augmented Reality

Brand	First Tech
Industry	Banking & Finance
Application	Employer Branding
Concept	First Tech is a credit union company based in California. They decided to associate their brand image with the notorious 3X3 Rubik’s Cube which conveys values such as cleverness and creativity. With their branded iconic Cube, they added Augmented Reality so that their employees and members could engage physically and digitally with it.
Country	USA
Name of the Item	Rubik’s 3x3 with Augmented Reality

Brand

First Tech

Industry

Banking & Finance

Application

Employer Branding

Concept

First Tech is a credit union company based in California. They decided to associate their brand image with the notorious 3X3 Rubik’s Cube which conveys values such as cleverness and creativity. With their branded iconic Cube, they added Augmented Reality so that their employees and members could engage physically and digitally with it.

Country

USA

Name of the Item

Rubik’s 3x3 with Augmented Reality

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First Tech – Rubik’s 3×3 with Augmented Reality

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